I’m taking a break from the Optimizing CreateSpace series of posts to talk a bit about how to make your CreateSpace interiors look more like a book you might find on the shelf of your local bookstore (because, ideally, that’s where you want your book to end up, right?). When you are ready to put together the interior layout of your book, you have three basic options:
Use the Word templates provided by CreateSpace without any modification.
Hire a professional who will use pro-level design software like Adobe InDesign.
Modify the Word templates provided by CreateSpace so that they actually look decent.
Is there a way to optimize a CreateSpace book to maximize author royalties? So far, I’ve shown that Amazon’s print-on-demand service for indie authors is remarkably fair in the way it figures royalties no matter how a book is configured.
The only slightly odd trend is that trim size does not impact author royalties (a 300-page 5″ x 8″ book and a 300-page 6″ x 9″ book pay the same royalty with the same sales price), which translates to the rough rule that a book with larger dimensions and fewer pages will pay out better than a book with more pages and smaller dimensions, assuming that they have the same list price, even though both books might have the exact same number of words.
In all of my testing to this point, I’ve kept selling price stable at $12.99, a constant that has allowed me to compare a 100-page book and a 500-page book directly as both will earn a royalty at that price, though it is obviously an inflated price for a short book and possibly a bit of a discount for a longer book.
That static pricing begs the question: Is there an ideal price for a CreateSpace book? Once you’ve selected your trim size and have a set page count, is there a price point at which royalties will spike, or does CreateSpace produce another stable trend line for price v. royalty percentage?
CreateSpace, the print-on-demand self-publishing platform owned by Amazon, is an incredibly powerful tool for independent authors. While there are competitors, none can offer the versatility or simplicity of CreateSpace coupled with its direct connection to Amazon, the largest online marketplace in the world for books and pretty much everything else.